Company History
AbsolutelyNew, Inc. is all about new products. But the company itself isn't new to the world of invention and consumer goods—we've actually been helping independent inventors launch their new products into stores since way back in 2003.
Over the years, AbsolutelyNew has evolved and acquired other companies' assets in order to better serve inventors. What's never changed is its steadfast commitment to innovation, one invention and inventor at a time. Here's where the company is today and key milestones in its history:
2011: AbsolutelyNew delivers outstanding service and results
- Recognized as a top holiday seller by Amazon.com, the largest online retailer.
- Earns an A+ rating from the Better Business Bureau (BBB), reflecting exemplary customer service and integrity.
- Achieves record client satisfaction ratings in ongoing survey. (See results.)
2010: AbsolutelyNew solidifies leadership and success
- Adds recent head of the United States Patent & Trademark Office to team.
- Reaches licensing success rate that is ten times (10X) biggest "competitors."
- Achieves unprecedented television news coverage of new products.
2009: AbsolutelyNew executes invention growth strategy
- Develops and sells record number of products to national retailers.
- Achieves multiple product sell-outs on #1 television shopping channel QVC.
- Launches first annual National Invention Competition and Student Invention Competition.
2008: AbsolutelyNew reaches new heights
- Accelerates concerted effort to identify, license, manufacture and sell inventions under the AbsolutelyNew brand name.
- Hires highly experienced employees from The Sharper Image, Clorox, Motorola, Colgate and Macy's, to increase expertise and capability.
- Forms strategic Advisory Board including leaders from Harvard Business School and Staples, 3M, Sears and the start-up community.
- Earns Certified Professional membership in the United Inventors Association.
2007: AbsolutelyNew secures VC investment & new management
- Establishes a strategic and financial relationship with Tier 1 venture capital firm Artiman Ventures.
- Adds leaders from Apple, GE, Microsoft, and PricewaterhouseCoopers.
- Acquires select assets from Inventors Publishing & Research, LLC (an invention services company) to fuel product pipeline.
2003-2006: AbsolutelyNew builds momentum
- Company is formed to launch innovative new products.
- Develops product acquisition and distribution infrastructure.
- Launches first product, which becomes a big success, and shows the company's potential.