SAN FRANCISCO (March 1, 2011)— Starting this month, AbsolutelyNew, Inc., a next generation consumer products company that develops the best ideas from independent inventors, is introducing four new pet toys into PetSmart®, the nation’s largest specialty retailer of pet products.
All four are designed to keep our feline and canine friends physically and mentally engaged, using interactive elements and natural encouragement. Two
of the toys are for dogs and two are for cats. Below are descriptions of each.
- Treat Launcher™ is a fun and stylish dog toy that propels kibble treats (small or large) into the air for your pooch to chase. It features a comfortable ergonomic handle, a transparent treat cover so you can see how many treats are remaining and a loop so you can affix a wrist strap or carabiner. In addition, it does not require batteries and is dishwasher safe. MSRP is $19.99.
- Squeeze Bones™ is a sophisticated and durable treat-dispensing toy that will stimulate your dog’s mind and mouth. When dogs bite on the pliable tubular portion, they expel treats to the rubbery spherical portion, where they are subsequently dispensed during play for the dog to consume. It features a transparent tubular section so treats are visible; natural rubber and heavy-duty PVC; dental grooves for oral hygiene; and a paste-treat chamber. Available in three different sizes (mini, midi, and max) and three color combinations. MSRP is $12.99-$17.99 (based on size).
- Catnip Tip ‘n Twirl™ is a wobbling cat toy that holds either live or dry catnip, and dangles tantalizing feathers from a flexible line connected to the top. It features a weighted base that keeps the toy upright during play; spiral open-air vanes that allow a live plant to grow through it; and a special ring that keeps soil inside of the container, even when tipped. MSRP is $19.99.
- Roll Play™ is a multi-function treat-dispensing catnip toy. It features a sisal-wrapped exterior, which cats like to claw; a plume of feathers, which provides visual simulation; a compartment that holds dried catnip and treats; and an opening that dispenses the treats as the cat plays with the toy. The product is available in two shapes (round and cone) and three colors (red, blue and green). MSRP is $12.99.
In September of 2010, AbsolutelyNew announced that it would provide PetSmart with an ongoing stream of innovative products that will be sold under PetSmart’s proprietary brands. The companies began quietly working together about a year ago, meeting frequently since then to make rapid progress. Now, dozens of products are in development, and some of them have already launched.
The first product to launch in this partnership, under PetSmart’s new Bounce™ brand, was an innovative new dog leash. This striking 16-foot retractable leash features a comfortable ergonomic handle, which has an integrated carabiner clip for securing the leash to stationary objects. It also uses AbsolutelyNew’s patent-pending Trig-Lock™ system to quickly and easily lock and unlock the leash. And it features high visibility reflectors on the sides for extra safety. This new leash arrived in stores nationwide in early October, in three sizes and a variety of colors.
“We’re very excited about our partnership with AbsolutelyNew, which will enable us to provide our customers with the most innovative new pet products for many years to come” said Allen Hembree, PetSmart’s Vice President of Proprietary Brands and International Sourcing.
“Many of the products we’re providing to PetSmart came from the fertile minds of independent inventors,” said Richard Donat, AbsolutelyNew’s CEO. “Our
special relationship with PetSmart will enable us to help even more inventors bring their pet invention ideas to the market, and to achieve even greater
success with them.”
