SAN FRANCISCO, Calif. (December 12, 2011)— AbsolutelyNew, Inc., a next generation consumer products company that develops and launches the best ideas from independent inventors, is introducing a clever new holder for puppy pads.
Absorbent puppy pads have been providing indoor relief for dogs and their owners for years, with millions sold annually. Yet most puppy pads do not adequately protect the surrounding area. Sometimes urine seeps through or runs off the pad. Other times a dog will shred or flip its pad over. Whether the pad is disturbed before or after it is soiled, this can leave quite a mess.
To properly protect the area beneath and around the pads, AbsolutelyNew has developed the Puppy Pad Holder™. This innovation secures a stack of pads in place on a rubber mat with raised edges that contain any runoff.
AbsolutelyNew’s Puppy Pad Holder™ features four specially designed corner grips that secure a stack of up to seven pads, of all common sizes. The top pad is easily released for disposal while the pads beneath remain in place – ready to use. In addition, AbsolutelyNew’s pad holder conveniently rolls up, with or without pads in place, for portability and storage.
“We’re confident that this product will be a winner,” said Richard Donat, AbsolutelyNew’s CEO. “In a recent survey, more than 75% of respondents said they would definitely or probably purchase it. And our employees with puppies who have been testing the prototypes love them.” AbsolutelyNew is now accepting orders for this new product, which will begin shipping in January of 2012.
